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Product Description
"Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company's e-commerce initiative with its overall business.". "It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors."--BOOK JACKET.
This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.
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All of our books are in very good condition.
Please be aware that there will be a sticker with an identifying number on the spine of this book.
